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  Title

  How to write successful fundraising letters

  Author

  Warwick, Mal.

  Publisher:

  Jossey-Bass,

  Pub date:

  c2008.

  Pages:

  xviii, 310 p. :

  ISBN:

  9780787999087

  Item info:

  4 copies available at Albright Memorial Library.
  

  • Holdings

    Holdings

    Albright Memorial Library	Copies	Material	Location
    658.1522 WARWICK	3	Paperback (Adult)	Stacks
    REF 658.1522 WARWICK	1	Reference Book (Adult)	Reference Area

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  How to write successful fundraising letters
  Warwick, Mal.
  
  

• Related Articles

  How to write successful fundraising letters
  Warwick, Mal.
  

• MARC Record

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  ISBN:

  9780787999087 (paper/cd)

  ISBN:

  0787999083 (paper/cd)

  Personal author:

  Warwick, Mal.

  Title:

  How to write successful fundraising letters / Mal Warwick.

  Edition:

  2nd ed.

  Publication info:

  San Francisco, CA : Jossey-Bass, c2008.

  Physical description:

  xviii, 310 p. : ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.)

  Series:

  (Jossey-Bass nonprofit guidebook series)

  General note:

  Includes index.

  Contents:

  Pt. 1. Motivating your audience -- 1. Why people respond to fundraising letters -- 2. How a fundraising letter is like a personal visit -- 3. What donors really think about fundraising letters -- 4. Characteristics of an effective fundraising letter -- 5. A leisurely tour through one successful appeal -- Pt. 2. The letter writer's plan of action -- 6. What to do before you write any fundraising letter -- 7. Eight steps toward successful fundraising letters -- 8. The cardinal rules of fundraising letters -- 9. You're writing for results, not for a Pulitzer Prize -- Pt. 3. Customizing your appeal -- 10. Recruiting new donors : starting intimate conversations with strangers -- 11. Welcoming new donors : treating people like part of the family -- 12. Appealing for special gifts : bringing your case down to earth -- 13. Asking for year-end contributions : making the most of the holiday spirit -- 14. Recruiting monthly sustainers : offering small donors a chance for greater impact -- 15. Soliciting high-dollar gifts : framing the case for major contributors -- 16. Going for bigger gifts : persuading donors to make an extra commitment -- 17. Seeking annual gifts : building long-term loyalty, one year at a time -- 18. Thanking your donors : friend-raising before fundraising -- 19. Promoting legacy gifts : seeking the ultimate commitment -- Pt. 4. Using e-mail and the Internet -- 20. Writing online appeals : harnessing the power of the Internet -- Pt. 5. The letter writer's toolbox -- A. Sixty successful outer-envelope teasers -- B. Fifty-four strong leads for fundraising letters -- C. Ninety ways to use the word "you" in a fundraising letter -- D. Sixty-three ways to handle awkward copywriting transitions -- E. Forty-one powerful ways to end a fundraising letter -- F. Fifty-eight ways to start a P.S. in a fundraising letter -- G. Fifteen ways how not to get results -- H. Books and other resources to help you write successful fundraising letters.

  Held by:

  ALBRIGHT

  Subject:

  Direct-mail fund raising.

  Subject:

  Nonprofit organizations--Finance.

  Electronic access:

  Table of contents only http://www.loc.gov/catdir/enhancements/fy0826/2007046925-t.html